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What happens when you take a cohort of plus size women, all who are rocking it in their chosen field and fly them over to New York, then whisk them into hair and make up before adorning them in a Calvin Klein-esque look of denim and white…
The #IamMe campaign from Evans launches this Spring with a bevy of plus size beauties who are all celebrating simply being and accepting themselves. Rocking the latest plus size fashion looks from plus size clothing retailer Evans, in a series of images and videos that will be celebrated in store and online.
With a host of names you will recognise from social media, such as the gorgeous Callie Thorpe from blog From the Corners of the Curve & Nadia Aboulhosn. To previous SLiNK stars, Hayley Hasselhoff, Brielle Anyea and Alessandra Garcia and our favourite curve agent Anna Shillinglaw of MiLK management. To the tremendous singer/songwriter Jess Clemmons of Jess and the Bandits and the women showing that plus size doesn’t mean unfit, marathon runner Mirna Valerio.
Phew! That is a lot of plus in one campaign!
The campaign aims to show and remind us just how awesome women are, but also how it is basically ok, as Danielle Vanier would say, to just ‘do you and I’ll do me’
#Iamme is about reminding ourselves that we are enough, whatever your path and your journey, stick with it, stop trying to be like someone else, oh and of course, have a great outfit whilst doing it.